Appalachian State University

Masters' Matter — Appalachian State Graduate School
Project Details

Winner: Appalachian State University

Title of entry: Masters' Matter — Appalachian State Graduate School

Location: Boone, NC

Category: 214. Writing

About Project

Writing concisely for a television commercial is like poetry; the phrases have to be tight, the content concise, and the words imaginative. You also have to marry the words to images in a complimentary fashion. And above all, you have to tell a story.

Appalachian State University did it all, plus some.