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THE CREATIVE CONVERGENCE OF DIGITAL ARTS, TECHNOLOGY AND INFORMATION IS CHANGING THE WAY WE MARKET, COMMUNICATE AND SOCIALLY INTERACT. THE ADVENT OF DIGITAL MEDIA ALLOWS AUDIO, VIDEO AND ELECTRONIC TEXT TO WORK TOGETHER TO ENHANCE THE SPEED AND FLOW OF INFORMATION.
AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital engagement campaigns – to audio and video production – to website development – to social media interaction – to mobile marketing.
AVA Digital Awards honors the evolving ways and means that we engage our audiences through the creative convergence of digital arts, technology and information. The foundation for the Awards began in 1994 as a celebration of the audio-visual arts. Over the years, AVA’s categories changed to recognize the expanding role that digital media and the web were playing in the transfer of information. Now, through the internet and digital’s interactive capabilities, communication professionals are no longer just pushing their messages, they are responding to the user’s actions to provide information when, where and however they want it.
AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The Association administers recognition programs, provides judges and rewards outstanding achievement and service to the profession. AMCP also oversees the MarCom Awards and the Hermes Creative Awards, two of the largest competitions in the world for marketing and communication professionals.
THE AVA STATUETTE IS DESIGNED TO PAY TRIBUTE TO THE MAGNIFICENT HISTORY OF THE DIGITAL ARTS. THE ELEGANT WOMAN HOLDING THE FILM REEL ALOFT IS A SYMBOLIC REPRESENTATION OF THE EARLY DAYS OF THE AUDIO-VISUAL INDUSTRY. THE FILM REEL’S MORPH INTO AN ARRAY OF CUBES IS SYMBOLIC OF THE EVOLUTION INTO DIGITAL INTERACTIVITY AND THE WEB.
The AVA statuette is crafted by Society Awards, a high-end design and manufacturing firm that is recreating the awards industry. Over the past several years, Society Awards has redesigned many of the world’s top creative awards, including The CLIOS, Golden Globes, MTV’s VMA, Academy of Country Music and American Music Awards.
The shiny die-cast Ava statuette stands 13 inches tall and is presented in a Tiffany-style, satin-lined, presentation box.
Unlike most competitions, AVA entrants do not subsidize awards for the winners. Instead of charging up to several hundred dollars per entry, AVA keeps entry fees at a fraction of that cost by letting winners buy their own awards. The result is more affordable entry fees and a higher quality, piece of art winners and their clients are proud to display in their homes and offices. Platinum and Gold winners are eligible to purchase the statuette and presentation box for $195.
AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP administers recognition programs; provides judges; and rewards outstanding achievement and service to the profession.
AMCP was founded in 1995 by a group of creative professionals involved in competitions for several of the national and international trade organizations. The goal of the group was to provide an inexpensive, independent competition on an international level that would be fair, respected and open to everyone.
Over the years, AMCP’s programs evolved into the AVA Awards, Hermes Creative Awards,MarCom Awards and Communitas Awards. Entrants to those programs form the membership of AMCP. AMCP’s Advisory Board administers the programs. Each board member contributes a specific real world expertise that enhances the knowledge of the board as a whole. Board members participate in and oversee judging, and help establish the goals and direction of the organization.
As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. AMCP members can enter pro bono work without charge. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.
The competition is designed for the convenience of the entrant. You have the option of entering online and uploading your entries/web addresses or sending in entry forms with entries. Since each entry is judged on its own merits, no accompanying materials or explanations are necessary.
To enter, write a web location on the entry form below the title of entry (sharing sites like YouTube, Hulu, Vimeo or YouSendIt are acceptable). Audio, video and web entries can also be submitted on CD or DVD (most formats are acceptable). Multiple productions can be on one media source as long as they are listed on the source menu. If you send in your entries, please attach a copy of Form A to each entry. Submit only one copy of each entry. There are no special labeling or color bar requirements for video. An entry may be submitted in more than one category at an additional cost. However it is not necessary to send an additional copy for each category.
Platinum winning entrants who submit digital entries online will have the opportunity to have their work displayed in our online winner’s gallery if they grant permission on the online entry form.
The competition is open to all individuals, companies and organizations involved in producing any type of project involving digital media for external or internal audiences. To be eligible, an entry must have been produced after January 1, 2012.
AVA Digital Awards is trying to keep entry fees at reasonable levels. The fee for entry is $65 or $150 for Campaigns. Rather than increase the fee for each entry, an administration fee is being charged to help offset increasing overhead such as printing, mailing and data entry. Each entrant is charged a $25 AMCP administration fee. By charging each entrant the same administration fee, entrants entering more than one piece will be paying less than if the entry fee were increased.
If an entry is submitted in more than one category, please enclose an additional entry fee for each time it is entered.
There are 227 categories in a broad range of categories under Digital Marketing, Web / Television / Video / Audio Communication and Electronic / Social / Interactive Media.
AMCP recognizes the talents and generosity of the creative community and does not charge for entries produced pro bono for outside non-profits. Only entrants who enter a regular piece in the competition are eligible to enter pro bono work at no cost. This is a perk for those who help defray costs of overhead, mailings, judging etc.
You can only have one pro bono entry per client. Multiple pieces count as one entry. You can however have an unlimited number of pro bono clients. Please fill out the pro bono form found on this page and include a brief synopsis of what you did for each pro bono client. You should not have received any compensation. It is ok for the non-profit or others to have paid for hard costs such as materials. You will be judged on creativity and the extent of your effort.
If you want to submit pro bono work only, you must pay the regular AMCP and entry fees.
Over the past two decades, Association of Marketing and Communication Professionals’ judges have earned a reputation for accuracy, fairness and credibility.
Entries are judged at random and not compared directly to other entries in their categories. There is no preset number of winners in a category. There are no lengthy essays to persuade the judges; so all work is evaluated solely on its own quality, creativity and resourcefulness. Judges base their decisions on learned perceptions of creative excellence rather than an entrant’s imaginative explanation of an entry’s value.
Since there is a tremendous variance of resources from entrant-to-entrant, and piece-to-piece, perceived budget is taken into consideration in the judging. Based on their work experiences, judges have an expectation for each individual entry. A student-produced project is not held to the same expectation as a piece produced by a Madison Avenue agency for a Fortune 500 company.
Judges verbalize their criticisms, compliments etc. and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive an Honorable Mention certificate.
The 2013-2014 deadline has been extended. Entries should be postmarked by Friday, January 17, 2014.
If you need an extension, call 817-276-9829 or email firstname.lastname@example.org
AVA Digital Awards recognizes that many of the entries are internal or proprietary in nature, or are done for the government or another company, so unless you grant permission for your entries to be displayed in our winner’s gallery, only the judges will see your work. Entries will not be returned unless special arrangements are made. Immediately after judging, each hard copy entry is destroyed, each electronic entry not granted permission to be displayed is deleted. No entrant information is sold, traded, made available to a third party or used for any other purpose.
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